Media is a powerful and effective way to reach the community. In 2014, we reestablished the Adventist World Radio at the Mission and have already produced around 400 hundred programs with more than 29.000 subscribers to our podcasts. Though these numbers are encouraging, there is a compelling need to reach the younger generation. We have already made the initial step to start a Media Center where our Radio and Video resources will be produced. This is an area where youth can be actively challenged to target people in the Cities. We hope this project will expand until the production of our Hope Channel.